Episode 2: When the Rules Change: Hormones, Identity and Showing Up in Business

Episode 2: When the Rules Change: Hormones, Identity and Showing Up in Business

Belinda Bayliss
Published on: 30/03/2026

Have you ever caught yourself acting in a way you don't quite recognise, and felt unsettled by it? In this episode, Belinda explores the identity shift that many women in midlife and the menopause transition experience, and what it means for those of us running a business.

Podcast
Episode 1: Same Woman, Different Rules: A new way of doing business in midlife

Episode 1: Same Woman, Different Rules: A new way of doing business in midlife

Belinda Bayliss
Published on: 29/03/2026

Welcome to the very first official episode of Gen X Women in Business. This is the show for women in their 40s and 50s, or even 60s, who are building, running, or reimagining a business in the messy, meaningful middle of midlife. In this launch episode, host Belinda Bayliss shares who she is, what brought her to this work, and why doing business as a midlife woman is genuinely different. Not worse. Just different. And once you understand that, everything starts to shift. Midlife doesn't have a crisis. It just has poor marketing.

Podcast